Google Adowrds
What is Google Adwords Pay per click?
Google AdWords is Google's advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.
When you advertise with AdWords, you pick words or phrases (called "keywords") that are related to your business and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.
With PPC, you pay only when someone clicks your ad and visits your Website. Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords. How much you pay for each click depends on how much you're willing to bid for your selected keywords, and in Google AdWords, to some extent on your "Quality Score". The higher your bid (and, in Google, the higher your Quality Score), the better chance you'll have of getting your ad listed at the top of the ads displayed on the page. When managed skillfully, pay-per-click advertising can help you attract prospects to your Website and convert your prospects to paying customers
When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a "Sponsored Link," in response to the keywords searched. Your website is now just a click away from your potential customer.